Performance-Driven Campaigns
Multi-channel campaigns designed to convert. Paid ads, email nurture, and landing pages tested and optimized for measurable impact.Men’s & Women’s Hormone Health Product Launch
Ivim HealthOverview: I created a multi-channel campaign including paid ads, email nurture sequences, and a conversion-focused landing page. The work spanned static and animated creative, segmented email flows for different audiences, and a landing page designed to clarify product value and drive conversions. Each asset was built with performance metrics in mind, allowing for testing and optimization across channels.
Women's Hormone Health Paid Ads
Men's & Women's Hormone Health Email Nurture Sequences
Women's Hormone Health Guide
Men's & Women's Hormone Health Landing Page
Credentialing Mastery Assessment
Credly by PearsonOverview: I created two versions for the marketing team to A/B test in their Credentialing Mastery Assessment campaign. The objective was to highlight the assessment's purpose and demonstrate how a company's existing program or strategy aligns with best practices in credentialing.
The first version takes a more abstract approach, illustrating the current position of the company and envisioning the potential journey they could embark on by undergoing our assessment.The second version aligns more closely with Credly's style and tone, emphasihasing badges and highlighing key features of the assessment.Digital Credentialing Campaigns
Pearson Workforce SkillsOverview: I created four strategic awareness ads designed to introduce Pearson Workforce Skills' digital credentialing platform to a broad audience. Each ad tested different messaging angles and visual approaches, focusing on brand awareness, program differentiation, and audience education. The ads worked together as a cohesive campaign to build familiarity with the platform and its value proposition before driving conversion-focused campaigns.
Digital Credentialing Awareness AdsDigital Credentialing Conversion Ads