Karen Tang
Visual Designer & Video Producer
Paid Advertising Design
Email Marketing Design
Adobe Creative Suite
Figma
CORE COMPETENCIES
Growth Marketing
Multi-Channel Campaigns
PROFESSIONAL EXPERIENCE
IVIM Health
Designer & Video Producer
Columbus, OH
June 2024 – September 2026
Pearson Workforce Skills
Designer & Video Producer
Columbus, OH
June 2024 – September 2026
Bidscale
Multimedia Artist & Digital Designer
Arlington, VA
August 2022 – January 2023
NationsBenefits
Motion Graphics Designer & Video Editor
Plantation, FL
February 2022 – July 2022
Johns Hopkins Carey Business School
Motion Graphics Designer & Multimedia Producer
Baltimore, MD
August 2018 – February 2022
KOBI-TV NBC5 News
On-Air Reporter & Video Editor
Medford, OR
June 2016 – May 2018
Designed and produced paid advertising and email marketing content for a personalized health and wellness brand, supporting customer acquisition and retention strategies.
Designed 150–180 static and animated paid ads annually across Meta, Instagram, and Google, spanning carousel, story, and image formats
Designed 260+ email campaigns annually (up to 5 per week), conducted A/B testing on creative and copy to optimize engagement
Created marketing collateral including informational PDFs and sales decks using Figma, supporting cross-functional communications and customer education initiatives
Managed external production vendor relationships and revisions for video projects, ensuring on-brand execution and timely delivery
Designed and produced paid advertising and email marketing content for a personalized health and wellness brand, supporting customer acquisition and retention strategies.
Reduced production time by 30% through implementation of new workflows and process optimization
Developed branded motion templates (lower thirds, intro/outros) for scalable, consistent content delivery
Managed freelance and contractor relationships, overseeing budget allocations and project timelines and ensuring cost-effective execution of video production, increasing project efficiency 15%
Designed and produced animated graphics and marketing collateral for a SaaS platform serving federal procurement agencies.
Created comprehensive tutorials and promotional content for SaaS products across Instagram, LinkedIn, and YouTube, producing 300+ demos within a 90-day period
Led conceptualization and execution of diverse marketing collateral (printed and digital ads, social graphics, sales sheets) that improved demo request rates by 15%
Partnered with marketing to test multiple ad formats and visuals, optimizing performance across campaigns
Produced motion graphic assets and demo tutorials for marketing campaigns, product detail pages, and industry events.
Produced motion graphic assets and demo tutorials used across product detail pages and industry events, supporting marketing campaign launches
Elevated production quality by integrating emerging video techniques and animation best practices
Led video production strategy and content creation for university's educational outreach and marketing initiatives.
Led strategy and execution of 30–40 videos annually, growing audience engagement by 40%
Managed all phases of production from concept and script to shoot, edit, and publish; ensured on-time and on-budget delivery
Spearheaded implementation of new media management system, reducing asset retrieval time by 45% and accelerating project turnaround by 25%
Mentored junior creatives and improved cross-departmental collaboration efficiency by 20%
Produced high-quality video content and wrote copy for evening television newscasts (daily viewer reach: 170K).
Delivered 15–20 original news stories weekly under tight deadline pressure, consistently meeting broadcast standards and audience engagement targets
EDUCATION
Master of Arts (MA) in Journalism: Video Production
University of Maryland, College Park | May 2016
Bachelor of Arts (MA) in Communications
University of Maryland, College Park | May 2014
CERTIFICATIONS & PROFESSIONAL DEVELOPMENT
Online, 2025
School of Motion: Introduction to Rive
Online, 2021
School of Motion: Principles of Animation
Online, 2022